Wednesday, May 8, 2024
Brian HillsmanReview

SXSW music review: good vibes at Next Wav by SoundCloud at Mohawk

As the cloudy overcast broke early on Monday afternoon, the crowd outside of Mohawk filed into the venue for the Soundcloud Next Wav party at SXSW featuring an all-woman lineup, artist-focused panels and workshops to help working musicians grow their audiences.

Line at SoundCloud Next Wav Austin
DJ Rosegold set the sonic tone for the afternoon with a set featuring dance-inducing tracks ranging from hip-hop to Reggaeton.  The Toronto-based DJ would continue to hype up the crowd between each artist’s set throughout the showcase.

riela at SoundCloud Next Wav SXSW

Miami R&B-pop artist with heavy reggaeton influence, riela, chatted up the crowd prior to her set. Singing over her DJ’s backing tracks, the young performer continued the party with positive Latina energy.

Flores at SoundCloud Next Wav SXSW
R&B artist, Flores soulfully serenaded the audience with what was the singer’s first ever live show in America. The singer was seated with a single guitarist backing her during what turned out to be a lovely set.

The latter half of the music showcase featured a more hard-hitting atmosphere, transitioning show-goers from chill afternoon vibes to ramping things up as the sun began moving down and to the West.

Kelow LaTesha at SoundCloud Next Wav SXSW

Maryland MC, Kelow Letesha took stage, engaging the crowd with trap-inspired tracks that kept the crowd moving, setting a tone for the showcase headliner, Houston MC, Monaleo.

Monaleo at SoundCloud Next Wav SXSW
With an energetic approach, Monaleo hit the stage stomping with a style that was fresh and familiar.  Inviting a few fans on stage familiar with her lyrics, it was all good vibes at The Mohawk for the Soundcloud Next Wav event before the showcase concluded, sending the crowd off to continue the nighttime festivities.

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